Primary
Shield Crest
Defining design element — iconic hardware signature
Recognised by design language — shield hardware, the B at small scale, an elegant wordmark, and the full lockup reserved for flagship moments.
Brand recognition
Four marks. One master identity.
Customers recognise Bosiano through its design language — shield hardware, the B at small scale, an elegant wordmark, and the full lockup only for flagship moments.
B
Secondary
B Monogram
Secondary brand symbol — luxury hardware signature at small scale
BOSIANO
Typography
BOSIANO Wordmark
Elegance without overwhelming the product
Flagship
Full Crest + Wordmark
Reserved for brand-building moments
Hardware finishes
satin gold · brushed gold · antique gold · matte champagne
Avoid mirror polish on everyday products.
Product branding matrix
Right mark. Right scale.
Never stamp the same logo on everything. Shield for leather hardware, B for tiny details, wordmark for labels and scent, full lockup for packaging and brand experiences.
| Product | Shield | B | Wordmark | Full |
|---|---|---|---|---|
| Luxury Handbag | Hardware | Optional inside | Interior stamp | — |
| Wallet | Emboss | Optional zipper | Interior | — |
| Travel Bag | Hardware | Optional | Interior | — |
| Belt | Optional buckle | Buckle | Interior | — |
| Watch | 12 o’clock | Crown | Caseback / clasp | — |
| Ring | — | ● | Interior engraving | — |
| Earrings | — | ● | Packaging | — |
| Necklace | Optional clasp | Pendant | Packaging | — |
| Perfume | Cap | — | Front | Box only |
| Shoes | Heel tab | Eyelets | Insole | — |
| Clothing | Small embroidery | Buttons | Neck label | — |
| Shopping Bag | Small crest | — | Large | ● |
| Gift Box | Small crest | — | ● | ● |
| Website Header | Mobile only | — | — | ● |
| Website Footer | Optional small | — | ● | — |
| Favicon | ● | — | — | — |
Brand story
Italian heritage, worn lightly
Bosiano was founded to unite considered design with the discipline of Italian craft. The Shield Crest is the iconic hardware signature. The B Monogram is the everyday detail. The wordmark conveys elegance in packaging and digital. The full lockup is earned.
Leather emphasises craftsmanship — blind emboss, small gold crest hardware, interior foil — never oversized printed logos on the exterior.
Defining element
The Shield Crest
Handbags, wallets, travel goods, lock hardware, leather tags, and the watch dial at twelve. Finishes: satin gold, brushed gold, antique gold, matte champagne — never mirror polish for everyday pieces.
- · B monogram for buttons, crowns, clasps, and jewelry at small scale
- · Wordmark for perfume, neck labels, dust bags, footer, and invoices
- · Full crest + wordmark for header, campaigns, shopping bags, and gift boxes
Packaging
Where the full identity shines
Shopping bag
Gold foil BOSIANO wordmark, small embossed crest, premium rope handles. Full lockup permitted.
Gift box
Full crest and wordmark in gold foil. Magnetic closure. Italian cream textured paper.
Dust bag
Gold wordmark and small shield crest on heavy cotton or linen.
Applications
Craftsmanship over oversized branding
Blind emboss, small gold shield hardware, B monogram details, interior foil — never flat logo overlays on product cards.
ShieldShield crest hardware
Defining mark for handbags, totes, wallets, locks, and leather tags — satin / brushed / antique / matte champagne gold. Never mirror-polished for everyday.
ShieldLuxury handbag
Shield on clasp hardware · optional B inside · wordmark interior stamp · never full logo on exterior.
ShieldWallet
Shield blind emboss · optional B on zipper · wordmark interior.
BBelt
B monogram buckle as the everyday signature · optional shield · wordmark interior.
Placement guide
B monogram details
Buttons, snaps, rivets, crown, small zipper pulls, jewelry clasps — never the full crest at these sizes.
Placement guide
Watch
Shield at 12 · B on crown · wordmark on caseback / clasp · no full logo on the dial.
WordmarkPerfume
BOSIANO wordmark on bottle front · small shield on cap · full lockup on gift box only.
ShieldShoes
Heel-tab shield · B on eyelets · wordmark on insole.
ShieldClothing
Small chest shield embroidery · B on buttons · wordmark neck label. Tailoring stays clean.
BJewelry
B pendant or clasp · optional shield on clasp · wordmark packaging · crest inside the box.
FullGift box & shopping bag
Where the full identity shines — gold foil wordmark, small embossed crest, optional full lockup.
FullWebsite header
Full crest + wordmark lockup (transparent). Mobile may use shield-only.
BOSIANOITALIAN HERITAGE
Placement guide
Website footer
Wordmark + ITALIAN HERITAGE. Optional tiny shield. Never a large repeated crest.
No exterior mark
Placement guide
Dresses · blazers
No exterior logo. Neck wordmark, B on buttons, crest only on interior hardware if needed.
Explore the house edit · Shop Bosiano Collection
Bosiano Collection
Leather · Time · Fragrance · Cloth
House pieces with integrated shield hardware, B details, and wordmark labels — never watermarks on product photography.
View collectionThe Bosiano Journal
Stories of craft
Essays on Italian ateliers, material science, and how quiet luxury is worn.
Read The Journal →